touching

While dining with my dad as he passed through Paris, we happened across this bottle whose label is translated into braille! We were both intrigued by the incentive, as it's rare to find braille on packaging. But, why aren't all labels non-voyant friendly?
Upon investigation, we discovered that the use of braille is the incentive of the shipper, M. Chapoutier. There is a statement on his website explaining why :
"Braille has been present since 1996 on all M. Chapoutier labels. Far from being anecdotic, this symbol draws its origin from the very history of the Hermitage vineyard. Maurice Monier de La Sizeranne, owner of the plot of the Hermitage, la Sizeranne, is also the inventor of the first version of abbreviated Braille. The trademark pays tribute to this man but also expresses the desire to reach out to and include all people with sight-impairments, lovers of good wines."
Good wine and good incentive. Definitely worth the risk of smuggling it out of the restaurant!